Starbucks Reserve is meticulously sourced small- and micro-lot coffee. Each lot is roasted in a Starbucks Reserve Roastery and shipped to stores around the world. Quantities are limited and no two coffees are ever the same. Storytelling abounds in the Roasteries, Stores, and Bars. Copy for the highly curated and high-end products, experiences, and spaces toes the line between friendly approachability and expertise, speaking to both the brand-curious and the educated connoisseur.