Erin Reitz
Senior Copywriter & Creative Lead
Content Optimization: T-Mobile Selects
T-Satellite Landing Page
An exciting rollout had become convoluted with context-free campaign assets, confusing comparisons, and style over substance. Customers didn’t understand what the technology was, how it worked, or how to get it. We redesigned the page with a more sensible customer journey, and I rewrote it to make it more easily digestible.
Updated page shown on top; old page is below it.
Updated page above
Old page
What is 5G Landing Page
A too-vague page was overhauled to be more accessible than esoteric. Similar SEO-dictated headlines work because of the physical separation provided by the edited page nav, and new copy that answers the questions being asked.
Updated page; above the fold
Old page; above the fold
Stateside International Talk Landing Page
The benefits of a plan add-on were prioritized by condensing copy and updating design. Eyebrow copy, an additional button CTA, and multiple modal-popping referenced CTAs were included to minimize scroll and create a more easily digestible experience.
Updated page; above the fold
Old page; above and below the fold