C'est Moi

I've written my entire life and am grateful that a friend once suggested I make my living at it. My brain is wired for language and editing. I relentlessly trim, tweak, and laser-focus copy, because I'm a big believer in the power of words to set consumers up for success. Clarity, brevity, and elegance are the aim.

I’m often tapped with improving and enhancing existing creative resources, web and app content, and UX copy for timeliness, digestibility, and SEO. I can clean up AI writing so it’s tighter and more on-brand. I work closely with project leads and designers to optimize content beyond the basic expectations of the brief, and identify opportunities for customer experience improvement everywhere.

When I'm not thinking about writing, I'm on my yoga mat or my skis, adventuring in a far-flung land, cuddling my cat, nurturing my patio flowers, or in my kitchen, cooking like a lunatic. She/Her.

Résumé

Creative Lead / Senior Copywriter, Brand & Experience, Performance & Optimization

T-MOBILE

October 2018 - May 2026

Managed the creative process, oversaw copy strategy, and wrote for web-based projects, including T-Mobile site, app, social, and display ads. Upheld and enforced T-Mobile style standards and brand voice. Worked with agency partners to guide and edit digital copy and design for alignment. Implemented templatized creative solutions and evolved processes. Mentored a junior-level CareerTraX copywriter, and interviewed and trained copywriters at all levels. Wrote, proofed, and edited digital copy, including website, app, display, email, social media, mobile, and UX. Worked with SEO stakeholders to optimize and integrate. Created and edited language and style guides. Concepted and named products and programs.

Principle digital copywriter on numerous high-profile projects and critical customer communications, including Live Translation, T-Satellite, Best Network, 2025 Membership site overhaul, 2023 homepage revamp, Scam Shield, and T-Mobile's rebranding of Layer3 TV to TVision.

Multi-year T-Mobile PEAK Award nominee

Freelance Copywriter / Editor

Present

Clients + Projects:

COLOR Creative: Optum: Optum Experience Center

For You, I Do

Senior Content Writer / Content Writer (contract)

STARBUCKS

May 2017 - October 2018

Wrote, proofed, and edited print and digital copy, including seasonal campaigns, in-store assets and promotions, website, merchandise descriptions, packaging, menus, and social. Concepted and named products and programs. Led and managed project copy.

Clients: Starbucks Reserve, Starbucks Reserve Roasteries, Bars, and Stores (U.S., Shanghai, Milan, Tokyo), Princi, Starbucks (U.S., Asia-Pacific), Teavana (U.S./Canada)

Copywriter

TOMMY BAHAMA

October 2013 - May 2017

Wrote, proofed, and edited print, digital and intra-office copy, including in-store assets and promotions, website, emails, blog, social media, PR, merchandise descriptions, packaging, mailers, hang tags, brand marketing books, and executive correspondence (ghostwriting). Concepted and named products. Led project copy.

Copywriting Intern

HYDROGEN ADVERTISING AGENCY

June 2013 - September 2013

Concepted and wrote copy for campaigns pitched to established and prospective clients, including print, outdoor, and television; wrote B2B e-newsletters and agency blog posts.

Clients: MultiCare, Kenworth, Agilent Technologies

Advancement Intern

Seattle Public Theater

August 2011 - May 2013

Managed Twitter feed and created content, including live-event tweeting; proofed, wrote, and edited press releases, programs, procurement documents, and corporate event sponsorship proposals; coordinated promotional offers.

Bookseller, Social Media Writer

THIRD PLACE BOOKS

August 2010 - October 2013

Created content for store's Facebook page and monitored analytics; wrote persuasive Staff Picks book reviews and author event introductions; created in-store signage using InDesign; designed visual merchandising for themed displays.