Language Guides & Templates

T-Mobile Scam Shield Language Guide

Includes copy, proof points, and guidelines for announce and launch phases, longer-form and truncated environments, and app.

Full guide available on request.

T-Mobile BTL Offer Copy Matrix

Multi-sheet Excel workbook for offer language streamlining across varying offer types and parameters. Includes all relevant copy fields.

Sample page available on request.

T-Mobile Primary Copy Deck, AEM

Highly edited and reorganized primary copy deck for all brand writers. I worked closely with Design, creative leaders, and Legal to remove irrelevant placements, rename confusing components, add missing modules, and reconfigure all elements. Document was edited down from 70 pages with 53 separate module types to 56 pages with 39 separate module types.

Sample pages available on request.

T-Mobile Web Process Guide

Edited a guide created to shepherd Digital Business Managers through working with the Digital Creative team from the kickoff phase through Ops implementation. Updated steps, terminology, and specified participants in addition to editing for grammar and punctuation.

Sample pages available on request.